Connect by Umanagit
PROJECT: Mobile Application
Develop a tool for musicians, composers, and producers that resolves the issue of finding the perfect musician(s) for a short or long-term project. The goal is to reduce the time and headache of this process by requiring those offering their services to fill out an in-depth questionnaire and create an online profile to better match the artist with the perfect project.
A local producer approached me with an idea for a suite of apps that change the way independent artist manage and promote themselves. Connect (formerly Banned Mates) is one of these apps and was considered the gateway for users to develop interests in the other apps.
ROLE & CONTRIBUTION:
User Research + Content Strategy + Interaction Design + Information Architecture + Visual Design + User Experience
Market research, Opportunity Landscape, Content inventory, Persona creation, Usability testing, Phone interviews, Mockups & wireframes. Competitive analysis, Sketching, Visual/Interface Design, Prototyping, Storytelling
Web, iOS, Android
May 2015 – Present
I began with a survey of the competition. On one end of the spectrum were classified styled listings and on the other were profile base search tools. Users create a profile that indicates interests then use a search form to find other that fit those selections. A competitive analysis revealed little consistency in functionality or in features offered. Next, I used a Questionnaire to determine user’s experience with current tools and what they would want from an app to improve their experience. Finally, I used a Card Sort that lead to a list of profile content and its importance to making a decision.
Based on insights from my research I was able to define a strong feature set and develop a content strategy that address the key concerns of profile creation and integrity. I used this information to create an information architecture, user flows and personas for the app. This led to wireframes and eventually a prototype.
Usability testing yielded lots of positive feedback but two major criticisms:
- There is no social component. Why would a user regularly use this when no community being created or supported?
- Search results should be available in a feed based on preferences similar to matches on a dating site.
Both issues were fixed in the final prototype.
Helping the client flesh out his app idea led to the development of a company that hopes to create social network for creative professionals.
This project required me to use almost every facet of user experience design to address the problem.